Massive untapped market

200 million criminal background checks are executed every year.
Oscore will be the replacement or required add-on.

Users

100 Million Americans Have a Criminal Record

Employers

Over 6 Million Employers Conduct Background Checks

Renters

110 Million Renters Consent to Background Checks

Agencies

26,000 Eligible Client Criminal Justice Agencies

More people have a record
than own a dog

More people have a record
 than a college degree

People with a record
outnumber married couples

Market Details

Nationwide Solution

  • Available in Every County in Every State

  • Every Job Application

  • Every Housing Application

  • Every Occupational License Application

  • Innovative Criminal Justice Applications

Marketing Strategy

Network

Direct & indirect communication channel to potential users

Company blog and network of brand advocates

Establish long tail and driving traffic

Social exposure, build user database

Social Media

Encourage engagement

Expand audience

Influencer partnerships

Build relationships

Video

Youtube channel

Visual content

Entertain & educate

Engagement

Build a community

Ex-offender message board

Cultivate relationships

Receive feedback

  • null

    Press Releases

    Immediate presence on major search engines and social media networks

  • null

    Organic Visibility

    Boost influencer messaging

  • null

    Traditional Media

    Radio, TV, Online Publications

  • null

    Appearances

    Cable TV and Podcasts

  • null

    Improve

    With customer feedback

  • null

    Solidify

    Build customer base proof

  • null

    Hold

    Clear retention and win-back strategy

Pre-Launch

Network

Direct & indirect communication channel to potential users

Company blog and network of brand advocates

Establish long tail and driving traffic

Social exposure, build user database

Social Media

Encourage engagement

Expand audience

Influencer partnerships

Build relationships

Video

Youtube channel

Visual content

Entertain & educate

Engagement

Build a community

Ex-offender message board

Cultivate relationships

Receive feedback

Launch
  • null

    Press Releases

    Immediate presence on major search engines and social media networks

  • null

    Organic Visibility

    Boost influencer messaging

  • null

    Traditional Media

    Radio, TV, Online Publications

  • null

    Appearances

    Cable TV and Podcasts

Post-Launch
  • null

    Improve

    With customer feedback

  • null

    Solidify

    Build customer base proof

  • null

    Hold

    Clear retention and win-back strategy

Budget
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